Website Navigation
- Make sure there are absolutely no duplicate pages on your website.
- Make sure every webpage title is unique across your website.
- Crosslink every webpage to at least one other webpage in your website.
- Check that URLs are human-readable and hyphens are used between every word.
- Add meta descriptions to key pages.
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Visual Content
- Compress every image file size as much as possible without jeopardizing quality.
- Name every image with a human-readable file name that is five words or less separated by hyphens (-). Place primary key words at the beginning.
- Make sure every image has a short, keyword-rich description in its Alt Text field.
- Check that every image is placed near relevant textual content and that the same keywords used in the image’s alt text are sprinkled within and around neighboring paragraphs.
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Text Content
- Conduct keyword research.
- Incorporate keywords into existing webpage content.
- Create several pieces of content in various formats and themed around key words/phrases.
- Create long-form, comprehensive content that specifically meets the needs of users.
- Optimize every link within the copy by using anchor text.
- Make sure all headings and subheadings have <h> tags.
- Link to your optimized webpages from social media, blogs, e-newsletters, and other websites.
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Website Back End
- Create a Google Analytics account, get a tracking code, and add it to your website.
- Create Google Search Console and Bing Webmaster Tools accounts and verify your website with both.
- Create and submit an XML sitemap to Google Search Console and Bing Webmaster Tools.
- Create a profile on Google My Business.
- Ensure all website URLs are shorter than 2,083 characters including spaces.
- Enable https:// security strengthening.
- Review and fix all 4XX, 5XX and Crawl Attempt errors.
- Improve your website’s loading times.
- Add media queries to resize content properties for mobile devices.
