SEO Fundamentals

The fundamental building blocks of SEO outlined below work together to make it easier for search engines to crawl, index, and understand your web content. 

Successful SEO requires a combination of incremental improvements to parts of your website. These small changes often have a noticeable impact on your site's user experience and performance in organic search results. 

Whether you do this yourself, hire a consultant, or figure out a combination of the two, the Institute expects you to understand the basics of SEO and be aware of how your unit’s digital footprint performs.

Things that Matter to Search Engines