Backlinks

Provide links to your website from other sources! If important pages and websites link to your website — particularly if their links contain the keywords that you're trying to rank for — your website will move up in the rankings.

An infographic of backlinks
These links are called backlinks.

Targeted Link Building

If important pages and websites link to your website ¾ particularly if their links contain the keywords that you're trying to rank for ¾ your website will move up in the rankings. Here’s a good tutorial on targeted link building.

Important things to note when building targeted links:

  • Manually share data with other Georgia Tech units (e.g., users who leave your website for another unit, or who come to your site from another Georgia Tech website).
  • Share information with partnered websites (college to schools, for example) to track where these visitors go on each website.
  • Set up automatic email reports to ease analytics tracking.

Campus Branding

Incorporate Georgia Tech’s key brand messages-related stories into as much content as organically possible.