Benefits of SEO

"When it comes to driving users to a website, nothing beats organic search."
- emarketer, "Is Organic Better for You? It Is When You're Talking About Site Traffic."  

More Website Traffic

  1. According to an August 2015 benchmark study conducted by Higher Ed Analytics, 41 percent of traffic to U.S. universities and colleges websites is from organic search.   
  2. According to Google Analytics (July 1, 2015 to July 1, 2016), 43.16 percent of traffic to gatech.edu came from Organic Search.    
  3. According to hubspot.com, in the U.S. alone, an average of 12 billion web searches are conducted each month. SEO will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed.  
  4. 2060 Digital: SEO and the Bottom Line: Why SEO is Essential for Business

Fantastic Return on Investment

SEO does require a significant investment of time and effort, but visitors who come to our websites through organic search are already interested in what we have to offer. 

  1. 2060 Digital: SEO and the Bottom Line: Why SEO is Essential for Business

Aids Branding Efforts

When our websites continually show up high in results for keyword terms that relate to our business, we’re marrying Georgia Tech with a certain idea in people’s minds. 

  1. 2060 Digital: SEO and the Bottom Line: Why SEO is Essential for Business
  2. Using Modern SEO to Build Brand Authority.

Lends Credibility

Visitors look at the websites listed on the search engine results pages as the ones that Google considers being the most relevant to their search, so it lends a certain degree of instant credibility to our business. 

  1. 2060 Digital: SEO and the Bottom Line: Why SEO is Essential for Business 
  2. Why You Still Need SEO in 2016: “Ranking in Search Engine Result Pages (SERPs) gives your company a level of credibility you won’t find anywhere else. In fact, if you aren’t in the top 4 results for your category, you might as well not rank at all. The top Google listing gets 1/3rd of all clicks. The 2nd, 3rd, and 4th share 63% of the clicks. All the other listings share the final 4%.